For the intro do not just have “in my opinion”, either not include that or have “I will prove this”, whether I am right or wrong.
In bibliography include any books that have helped my study. (Wally Olins / Naomi Klein). Then separate into sections. Books / Websites / Focus Groups / etc.
Harvard reference any of my definitions. Make sure every time I have taken something from a source that I do this. After every page.
For my list of illustrations, include the charts as well ( Chart 1, Chart 2, etc )
Have a thank you page, recognising the help I got from certain people, tutors, family, focus groups, etc.
Title all my images throughout dissertation as well as in the list of illustrations. Not necessarily the charts either.
Conclusion. Does it make me look at my studio work in a different way, or perhaps the same way but stronger. Talk about my Journey.
The final dissertation has to be fully finished and printed properly for hand in on the 25th January 2013.
My main question of my Dissertation will be:
Why do 21st Century consumers buy brands? Is it for the logo? The history? Or the product?
Presentation is on the 26th October 2012.
Link between my dissertation and my studio work that I have done throughout my time at Uni.
Possibly show my Lucozade work and how it is effected by how the world buys into brands. Maybe the oreo too.
Say how I have been affected by it in my practice.
Chapters that I will be writing about in my Dissertation, in no particular order, not including the introduction and conclusion:
- Piracy. How a piracy world has changed the way people think of brands. My Own Experiences.
- Semiotics of logo’s and why consumers are in awe of this. Development of brands logos.
- Examples and the history of the brands I am using in my dissertation.
- Consumerism and why it has changed to become such a logo grabbing culture. Survey Results.
- Advertising/Marketing. Brands change for the consumers demands of a logo driven brand.
- Social Media. How this has affected how people see brands and the reason they wear them.
- Positive and Negative aspects of this for consumers and the brands.
Book to read: Stereotype – Dick Hebdige. Check out Ways of Seeing again as this can help.
Piracy of the brands, this is a major issue and one that has a huge impact on whether people buy into the brand for its logo rather than its history and genuine products at its full cost. This could easily be one of my main chapters for the dissertation finding out why people buy into piracy of these products. Could talk about my own experience of buying the Hermes belt which lasted a month at most. Research into brands that have a large piracy problem.
Conclusion- Do not have much longer than two pages long. Try not to include texts and quotes as I should have done all that in previous chapters. Write about what the dissertation experience has done for me. How I now think about the whole thing I am researching. (One being that I did not actually realise how similar I am to the people that I am making a point against). Even if it does not go as well as I thought it would have, explain this and why, cam also still get good marks this way just showing how this has happened is not necessarily a bad thing.
Introduction and Conclusion should be written last. Both of them. This is because once I have all chapters written I can then explain what I am going to write about in a more clear way rather than saying what I think may happen rather than guessing what I am going to write about and then perhaps needing to change it at a later date Conclusion is an obvious one why I would write last.
Bibliography and Referencing. When using Wikipedia, go the bibliography of the site and see where the sources came from to create the article. They are the actual sources that I want to be using, rather than the Wiki page itself. When referencing, Paraphrasing is a good way for introducing quotes into the text. Try not to just place the full quote in, use it within a sentence that I am writing. This will allow my writing to flow better, but always remember to give reference to who ever said the quote as I could be seen as had plagiarised.
After some serious consideration I have decided to just alter my question slightly.
Rather than concentrating on the brands and the way they market their brand for the logo. i will now be looking into more how and why the consumer of these brands buy into the brand for its logo and just because it seems to be popular and fashionable rather than for its history and identity of the brand.
My question will be as follows:
“Why consumers buy into brands without even knowing the history and identity, just because they are known to be fashionable with its famous brand logo”
I think I will still keep the title of “L.O.G.O: Lost Or Genuinely Oblivious” as I feel it still fits well with my new lead question.